The Cleveland Orchestra will put a gift of $20m towards the
creation of a new Center for Future Audiences. The money has been
pledged by the Maltz Family Foundation to support the orchestra's
plans to increase accessibility for young people. The orchestra has
set itself the goal of having the youngest audiences in the country
by the time of its centenary in 2018.
The new audience centre will be funded through a $60m endowment, led by the Maltz family's gift. Among the centre's programmes will be to offer subsidised tickets to a broad audience including young professionals, and to provide free tickets for children and younger people.