A lutherie firm based in Mittenwald, Germany, has received an
export award from the Bavarian economics ministry. Geigenbau
Leonhardt was recognised for its innovative approaches to marketing
to overseas territories.
The firm was one of four south German companies honoured by the
ministry. Announcing the prizes, economics minister Martin Zeil
said that each had ‘demonstrated a keen insight into new markets,
and achieved outstanding export success through imagination and
courage’.
Geigenbau Leonhardt, run since 1997 by Rainer Leonhardt, was
recognised for its use of new media and communication, including
promoting its instruments via Facebook, a regular newsletter, and
from utilising online retail sites such as eBay. Currently, around
55 per cent of its instruments are sold to customers outside
Germany.
The Bavarian Export Awards have been given annually for the past
six years. Companies based in Bavaria with up to 50 full-time
employees are eligible for the prizes, which this year attracted
almost 100 entrants.
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