Analysis November 2021: Open for business


America’s concert halls have flung open their doors to welcome back audiences – who are still showing reluctance to return. What can orchestras do to alleviate their concerns? By Peter Somerford

As orchestras across America embark on their first full season of live, in-person performances since the start of the coronavirus pandemic, the impact of the Delta variant is casting a shadow over ticket sales. Orchestra audiences are overwhelmingly vaccinated, and many orchestras have made proof of vaccination and mask-wearing non-negotiable conditions for attendance. However, the latest Covid-19 study by Audience Outlook Monitor (AOM), an initiative by US arts consulting firm WolfBrown, suggests that about a third of concertgoers will wait until at least January 2022 before returning to the concert hall…

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