The violinist joins the global campaign marking the luxury hotel brand’s heritage
Langham Hospitality Group (LHG), a global hotel company of hotels and resorts, has named violinist Joshua Bell as a ‘Langham Luminary’.
Since January 2025, LHG has chosen a host of cultural icons who have frequented the Langham Hotels and Resorts’ properties over the years to represent the brand’s Your Story. Our Legacy campaign.
The Luminaries are spotlighted in a series of short videos on the brand’s social media channels. Bell was filmed at The Langham, London, where he speaks about his relationship with his ‘home away from home,’ as well as his instrument, the 1713 ‘Huberman’ Stradivari violin.
The Luminaries are chosen to reflect the brand’s legacy, drawing on the influence of high achievers across various pursuits and disciplines.
LHG chief executive officer Bob van den Oord said: ’Having Joshua Bell as part of this campaign is an exceptional honour. His story is one of enormous inspiration, embodying the creativity and influence for which The Langham has been known for 160 years.’
Bell said it was important to build a relationship with a hotel, given that he lives out of a suitcase for his international career. ’Having a place that offers a sense of regularity means a great deal, and I try to stay loyal to the hotels I love.
’As a musician, I’m drawn to spaces that carry that kind of heritage and knowing that artists like Antonín Dvořák - one of the greatest composers of the 19th century - once stayed here makes my own connection to the hotel feel like being part of a story that so many greats have helped define.’
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