News:

Bow maker uses human hair for shampoo promotion stunt

July 16, 2013

A bow maker in Singapore has swapped horsehair for human hair as part of a promotion for a shampoo brand.

Paul Goh’s services were called upon by the Singapore and Manila branches of advertising agency J. Walter Thompson, which wanted to find a new way to demonstrate the promise of strong hair. Goh replaced the horsehair on four violin bows with human hair that had been washed and conditioned with the shampoo.

A Filipina group then used the bows in a concert in a Manila shopping mall, billed by the agency as the world’s first human hair quartet. The group played 40 songs, clocking up four hours of music, with apparently ‘zero hair breakage’.

Photo: JWT

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